Curatorialist

There’s something more than a little thought-provoking about this video. Be warned, it’s graphic:

RAD OMEN – “Rad Anthem” from Nicholaus Goossen on Vimeo.

This video forces you to look at the advertising business, both from a creation standpoint and a consumer standpoint. Jack, from the Jack in the Box ads, has become over the years a complex character. He, and The King in fact, have become pretty edgy. Willing to get in fist fights, blow up boardrooms, show up in people’s houses unannounced, etc. But they are still, in their fictitious bones, kid-like cartoon characters. The disintegration of innocence didn’t start with this video, it started with how advertising has evolved the characters to reflect ourselves. But how far do we take it? Advertising’s job is to connect to people, up to a point. There’s also a responsibility that comes with being a public message. So, advertising takes things right up to that line of appropriateness. It’s fascinating to see the other side of that line. Especially when that place somehow doesn’t feel so far away.