I feel like I somehow get in the “L.A. versus” argument more than most people. Perhaps because I am such a staunch supporter and lover of this city, it invites criticism and devil’s advocacy. I get that. I also get why people hate on us, here. However, I think I just found the single greatest, all-encompassing reason to love this city… an ice cream truck.
Oh, this isn’t just any old ice cream truck, this is that rare crossbreed of ice cream and architecture. Two bed buddies that could only really meet each other in this town. The truck itself is a throwbacky steel Airstream trailer kind of deal with a pink 2nd story (probably permitted) on top, but the architectural references only begin there… it’s one knee-slapping architectural pun after another: the company itself is called Coolhaus and the products all have architectural references, of course (Frank Behry, Mintimalism, etc.), but it’s all earned as the owners have the appropriate pedigree to pull it off. And the cool doesn’t end there – these guys Twitter their locations, secret passwords that get you unlisted flavors and, like any good L.A. citizen, they can’t help but namedrop along the way (“Departing T Lofts in 5 minutes…headed to our friends at Dexter!!!”). And they can be booked for your party.
So, to recap: ice cream, architecture, nice rims and overall insider club vibe. But good for the kids. No city could pull all that off but ours. And although you’ll want to poke fun, in the end you have to admit… it’s cool. Or, as we like to say in LA: so wrong it’s Wright.
Article on “The Moment” NY Times Blog
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